4 articles in this category
Low-quality ads face higher Ad Rank thresholds, capping impressions even with big bids. Fix quality, not bids, to win the auction.
High bids and great copy won't save you if your Ad Rank is low. I show you how to diagnose the real problem using impression share and fix it with qua...
Impression share is the most underused metric in PPC. Here's a step-by-step method to diagnose and fix budget and rank issues, with real numbers.
Chasing clicks? That's the wrong lever. Ad Rank is what actually decides if you show up, where you show, and what you pay. Here's how to stop overpayi...