7 articles in this category
Only 36 cents of every programmatic dollar reaches the consumer. I walk through a realistic retargeting campaign to show how to fix that — and why cle...
Most ad dollars die in the programmatic supply chain. Here's how search, social, and programmatic compare on intent, cost, and fraud—and where to put ...
Stop guessing. Search ads capture intent; social ads build want. Here's how to choose, based on real psychology and hard data.
Chasing clicks and impressions is a trap. Here's why attention, smart bidding, and honest measurement matter more—and how to fix your ad strategy with...
We debunk the biggest myths in ad psychology, from the Google Ads auction to viewability, and give you a practical plan to win more clicks.
We've been trained to chase clicks, but the real money in advertising is moving toward attention. Here's how to rethink your metrics and win.
Programmatic advertising is broken, but not because of bots. The real culprit is the supply chain. Here's how to take back control and save millions.