The Ad Metrics Journal

Platforms & Formats

Your Display Ads Are Leaking Money: The 36-Cent Problem Nobody Talks About

Programmatic display seems cheap, but the ANA found only 36 cents of every dollar actually reaches consumers. We bust the myth that display is a waste...

Campaign Strategy

Stop Blaming Your Bids: Ad Rank Thresholds Are Killing Your Search Ads

Low-quality ads face higher Ad Rank thresholds, capping impressions even with big bids. Fix quality, not bids, to win the auction.

Campaign Strategy

Why Your Search Campaign Is Dying: Stop Chasing Clicks and Fix Your Ad Rank

High bids and great copy won't save you if your Ad Rank is low. I show you how to diagnose the real problem using impression share and fix it with qua...